B-Loose - The Loose Furniture House

AL_Group

Producer: Bene
Design: Kai Stania

Demands on Management have changed. A new pragmatism is called for. Managers are challenged to review the feasibility of visions and to deliver results.

Stability at a time of permanent change requires new, open communication strategies. Successful managers encourage exchange and foster integration of information and knowledge. As a result, management offices become key arenas of interaction.

Mastering complex content and structures leads to clear articulation of thought; As clear decisions make successful managers convincing, an open mindset is visibly reflected in the furnishing styles: clean, simple lines and transparency as a hallmark of a self-confident corporate culture.

A straightforward approach may simply be the best strategy. Technology-savvy people make choices that are visible in their furnishing style. Where offices are used as hubs of communication, office interiors should make an impression as well. The AL_Group carries such a message, and speaks for itself.

Furniture displaying visible functions. Aluminium is used in a self-confident and sophisticated way. AL_Group, a programme for board rooms and high achievers, is amenable to a broad range of identities and conveys a principle that succeeds all across the office.

AL_Group stands for aluminium as a symbol of lightness, high-tech and mobility. A programme whose formal charm derives from the challenging contrast between delicately lined aluminium and the quality of wooden surfaces. With a perfect finish and of superb craftsmanship. Reflecting an international and urban approach with an aura of self confidence.